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IMPACT STRATEGIES MARKETING & BUSINESS DEVELOPMENT SERVICES
Each custom marketing and product development project is individually tailored to fit the needs of the inventor the product and the
industry. We break the project up into several consecutive stages.
Each stage provides relevant information to the client. The exact nature and direction of each subsequent stage of the project are
defined by the findings of the previous phase.
This approach allows the client to make well-informed decisions at each stage of the product development cycle.
Every industry offers new challenges, consumer requirements, and distribution channels, reporting formats and manufacturing
regulations.
We offer a package of professional services that is efficient and extremely valuable. Additionally, our clients are able to take
advantage of professional marketing analysis and creative advertising services without having to commit a large up-front investment.
We provide the client with a thorough understanding of their industry, their competition and their current market. All subsequent
investment, marketing and product development decisions are therefore also better informed.
Our custom marketing and business plans offer feasible implementable strategies, detailed costing and manufacturing data and
realistic industry forecasting.
The end results and custom reports generated, are unique to each project. They are used to determine and guide the development of
the product.
Our clients are able to present these industry analysis reports as well as custom marketing and business plans to perspective
investors and buyers.
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PROFESSIONAL CONSUMER MARKET EVALUATION
Product Image and Marketing Identity
Marketing Mission Statement
Descriptive Features and Benefits Summary
Current Competitive Market Overview
Competitive Consumer and Retail Positioning
Product Development Background – Compiled and Summarized
Research and Propose Industry Analysis Reports for PRODUCT DEVELOPMENT INDUSTRY ANALYSIS
Forecast of Proposed Product Development Phases and Key Market Considerations
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PRODUCT DEVELOPMENT INDUSTRY ANALYSIS
Provide the client with a thorough analysis of the current market summary and performance of competitor brands. Identify Market
Feasibility for the client.
Share of the market, volume and sales projections and spreadsheets.
IMPACT STRATEGIES will Research, Design, Develop and Order industry marketing and sales volume reports providing the client with
following information:
WHOLESALE/RETAIL
Volume in the overall Category
Category Share by Domestic and Imports
Category share by Brand
Brand share within each of the above brands by product type, price point and feature type
Wholesale dollar volume
Wholesale unit sales
Retail dollar volume
Retail unit sales
Retail turns - inventory and shelf
Stock levels
Growth of category and competitor brands
Market Trends and Projections
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PRODUCT DEVELOPMENT CUSTOM MARKETING PLAN
Provide the client with a Custom Formal Marketing Analysis and Business Plan to use for budgeting and building the business and for
presentation to potential investors, buyers, business partners, etc.
IMPACT STRATEGIES will Build Custom Marketing study.
Share of the market, volume and sales projections and spreadsheets.
Field research from actual Manufacturer, Retailer and Consumer Surveys can also be implemented, at this stage, to forecast buyer
and consumer response.
IMPACT STRATEGIES will develop regional, international and product specific breakdowns.
Budgets
Costing
Wholesale/Retails
Marketing and distribution channels
Volume and cost analysis
Profit margin projections
Return on Investment
All other operational, costing and manufacturing and profit margin projections are built and based on the initial forecasts.
Various further applications include: establishing wholesales, suggested retails and profit margin analysis. Cost analysis and budgets
such marketing, raw materials, staffing, shipping, etc, can all be derived by applying industry standard percentage calculations.
Included in this phase of the analysis are a formal presentation by IMPACT STRATEGIES of findings and analysis of the data obtained
and a detailed explanation of the anticipated analysis to be performed.
Also included is a preliminary market forecast analysis and suggested "presentation of facts" to buyers, investors etc…
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PRODUCT DEVELOPMENT CUSTOM BUSINESS AND MANUFACTURING PLAN
Using Volumetric Projection Modeling and Syndicated Data Analysis in combination with the marketing analysis data as well as
manufacturing and costing data, IMPACT STRATEGIES will build and develop custom one, two and three year forecasting Business Projections:
Best Case Scenario, Break Even and Worst Case Scenario projections.
A variety of business strategies and different start up and growth phases can be evaluated.
Cover sheet
Executive Summary
Statement of purpose
Mission
Keys to Success
Table of contents
I. The Business
Description of business
Products
Marketing – Market Analysis Summary
- Marketing Strategy
Competition
Strategy and Implementation
Process and Operating procedures
Personnel and Management Summary
Business insurance
II. Financial Data
Loan applications
Capital equipment and supply list
Balance sheet
Break-even analysis
Pro-forma income projections (profit & loss statements)
Three-year summary
Detail by month, first year
Detail by quarters, second and third years
Assumptions upon which projections were based
Pro-forma cash flow
III. Supporting Documents and Financial Statements
IMPACT STRATEGIES is prepared and qualified to manage all phases of implementation of the marketing, sales and operational
business plans.
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PRODUCT DEVELOPMENT – PRODUCT LAUNCH – INTRODUCTION OF PRODUCT TO MARKET
MARKET IDENTITY
Logo Design
Corporate Identity
Product Packaging
WEB SITE
Product Web Page
Content
Graphics
Linkage and Functionality
Directory Listings
Search Engine Optimization
TRADE SHOW
Researching and Reserving the Trade Show
Trade Show Promotional Materials
Trade Show Booth Design and Graphics
Handouts and Informational Literature
New Client Contact and Development
Capturing Industry Information and Buyer Response
PROMOTIONAL LITERATURE
Press Releases
Advertising Content
Product Descriptions
Competitive Edge
Marketing Information
Corporate Information
Company Mission
PRODUCT LITERATURE
Brochures
Catalog Pages
Point-of-Sale Literature
Buyer and Consumer-Direct Literature
PRODUCT SAMPLING
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PROJECT COSTS:
PATENT SEARCH: ONLY $295
WEB SITE
Product Web Page: ONLY $495
Full Web Site: ONLY $1995
PRELIMINARY MARKET EVALUATION
Marketing Services: $3800
PRODUCT DEVELOPMENT INDUSTRY ANALYSIS
Marketing Services: $3800
PRODUCT DEVELOPMENT CUSTOM MARKETING PLAN
Marketing Services: $4200
CUSTOM BUSINESS & MANUFACTURING PLAN
Business Analysis Services: $5000 - $9000
PRODUCT LAUNCH – INTRODUCTION OF PRODUCT TO MARKET
Representation $ Business Management Services: $5000 - $9000
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IMPACTSTRATEGY@yahoo.com
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CONTACT
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619 366-2020
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